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For an effective connection with customers as well as growth and profitability, your business needs a functional website, should be listed on Google featuring your products & Services as well as being on Social Media.
Developing & launching website is important for business, this is not the only tool or service to gain some online exposure as Social Media platforms have dominated the way businesses communicate with their customers. So, trying to have an online presence without social media would be a gross and costly mistake when getting your business online.